2009 on 13 April, according to Bain Company’s latest forecast report says, 2009 global luxury sales may decline by 10%, including all kinds of upscale & jewellery etc luxury sales may be in 2010 and billion size.The shadow of news agency luminescence and astringent in the new network may 3rd electricity as far as homeland reported that minor relaxations of the transnational market research companies 100 rows of published before the world’s most valuable brand, the United States financial magazines Forbes law according to the survey data, lists the 10 largest strong luxury brand, the French brand Louis Vuitton (LVI) of the top, brand value of $ 190 billion.
Senior Vice President of minor relaxations of line garekhan noted that at the global financial crisis, the sale of luxury goods companies, with a relatively small impact on the contrary.
Last year’s most extreme luxury brand, grade, LV this year is still intact for brand value though decreased 63.4 million, but still firmly in the first place, article 2 could return to love, brand value 78.6 billion, section 3-digit Gucci the brand value 74.7 billion, the first Chanel, 4 digits and 5 bits of Rolex increase than last year respectively.
Market research that in addition to the brand positioning, LV and love the prudent commercial considerations could return to its success.He pointed out that in the high-end brand dumped in droves, senior specialized department store LV shop prices still ” firm ” that customers to sale shop before they can find discounts on goods that reflect their senior operating mode ranging from retail distribution on determining the discount taken strictly controlled.
This year’s top 10 luxury brand is the largest decline in Cartier fourth four-digit dropped to 7 bit this year, because some hyper-Hao goods such as Diamond watches, rather than some luxury unsalable handbags and shoes sold emotion still buoyant market.
Last year ranked No. 8 of the sharp fall in this year’s brand value GiorgioArmani 20.2 billion decrease in nearly 40%, fell out of the top 10 luxury brand of columns, the comment refers to the reason is that the company more than one brand of market size is too small.
Comment pointed out that the middle market compared to aiming brands, luxury brand less financial turmoil, brands always has its market, customers are still want to buy, but don’t want to buy too much, they would rather buy a $ 500 USD Luxury handbags, but not to buy 5 300 dollars handbag.
